Build Your Fan Base
The Key to Publishing Success
Your Platform is Your Superpower
In the competitive world of publishing, your platform is your secret weapon. It’s not just about creating great content anymore—it’s about having a devoted audience ready to embrace your work in every format.
What Publishers Really Want
Before they even glance at your manuscript, publishers ask agents one crucial question:
“What is the author’s platform?”
Why? Because your platform—your growing fan base—is the best predictor of your book’s success. This is what gives them certainty that their investment in publishing your book will be a wise, profitable decision.
Your Platform: More Than Just Numbers
Your platform can include:- Speaking engagements
- Writing a column with a loyal following
- Celebrity status or industry expertise
- Leadership in a well-known company
- Media appearances (radio, TV, podcasts)
- A substantial mailing list
- Engaged social media followers
- Hosting a successful podcast
The stronger your platform, the more appealing you are to publishers. It’s simple: authors with platforms are lower-risk investments.
Self-Publishing? You Still Need a Platform
Even if you’re self-publishing, your platform is still crucial. Did you know the average self-published book sells only 117 copies? Don’t let your hard work go unnoticed in a sea of more than 40 million books available just on Amazon!
Build Your Platform, Sell Your Book
At Keller Media, we’ve helped thousands of writers transform their platforms into powerful marketing engines that drive their success. With the right strategy, know-how, and some consistent effort, building an impressive platform is within your reach.
Take Action Now
Don’t let your book become another sad statistic. Start building your platform today. With our guidance, you can:
- Leverage your natural talents
- Begin or grow a business around your core knowledge
- Attract more readers and clients (coaching, consulting, speaking, products, more)
Your Success Story Starts Here
Whether you’re seeking representation or planning to self-publish, a strong platform is your ticket to success. Don’t wait—the time to grow your audience is now.
Unlike some literary agencies who sell your book and forget you exist, Keller Media founder Wendy Keller – a former journalist and previous employee of PR Newswire – sees the need to deliver real-time, cutting edge, customized strategies to help current and future authors launch and grow a successful platform.
Here are three ways to get the help you need now:
Get a one-hour private Zoom consultation, dedicated to your specific challenges and goals, and guaranteed to give you excellent next steps to build your platform and thus your future as an author, speaker, coach, or consultant. Click here.
Join the small group workshop Wendy presents called, “Use AI to Sell More Books & Build Your Platform” Click here for details.
Keller Media has a vibrant, low-cost, high-results podcast booking agency. We can help get your ball rolling by pitching you to proven English-language podcasts worldwide. Podcasts are the easiest, fastest way to extend the sales life of a book, to build a great platform for your forthcoming book, to get (higher paid) speaking and consulting engagements, and to attract mainstream media attention. Click here for more information.
Take action now. Building a platform takes time and dedication to doing the right things.
