Keller Media Blog“Everybody has at least one book in them.”

Business owners, entrepreneurs, career climbers and brand builders who write books* easily differentiate themselves from the huddled masses yearning to make a buck.

Life coaches, doctors, consultants, professional speakers, therapists, lawyers, CPAs and pretty much anyone with a service to sell would benefit enormously from writing a book.

But here’s the catch:  You should have a plan for how you’ll leverage the book to grow (or launch) your business…before you publish it.

Many people seem to believe that good results magically begin the minute the book gets printed (or uploaded to  This is never true.

Especially in the case of a book that will be self-published, the author (you!) needs to be strategic about what will be written, how your potential customer/readers will see you because of it, and how to expose it to more prospects than will happen naturally.

*You don’t have to write the book yourself. There are people who can do that inexpensively, quickly and to your standards of excellence.

Every decision you make should be based on a logical analysis of your desired outcome – there is no right or wrong.

  • Should you self-publish?
  • Should you go with a big fancy publisher like Simon & Schuster or Penguin Random House?
  • Do you want the book to be a revenue stream of itself?
  • Do you want to use it to bring more customers, clients or patients to your existing business?
  • Do you want to get paid (more) to speak, to consult or to give workshops?
  • Are you trying to grow your business but struggling?

All these questions can be answered easily – really! – when you start with a solid, smart marketing plan that helps you be clear on what you want a book to do for you.

It’s not too late if your book is already published or self-published, but you must not waste more time. The kind of results I’ve alluded to in this article aren’t part of a fairy tale. I’m a practical business owner just like you are.  I believe if you’re going put time into creating a book and using it as your very best marketing tool ever, you should make certain it is an informed business decision.

I am a literary agent – my job is to sell good books by smart authors to great publishers.  I’m behind 17 New York Times best sellers; more than 500 authors, for whom I’ve closed +1,250 deals.  My clients aren’t writing books to make their moms proud (although she will be!)  I work with people who get published because they want to create a new revenue stream, get (more) famous, build their brand, attract investors, get more business, open up paid speaking or consulting. 

In fact, over the years I’ve come to specialize in helping authors do exactly that – use a book to grow their business.

Would you like to know more about how you can get in on the act? I invite you to attend my FREE online Master Class called (big surprise!) “How to Use a Book to Build Your Business.”  It is right for you if you are already published; if you are thinking about becoming an author; if you can’t write to save your life but recognize the genius marketing ideas that could spin from getting published.

It’s time to start looking at publishing a book the same way as my best selling authors do: as a strategic business building tool that can get you more fame, fortune, visibility and impact than almost any other single action you can take as a business owner.

To join the upcoming webinar (or to get the replay if you don’t live in the USA and still want to figure out how to grow your business bigger), click here to sign up for the Master Class “Use a Book to Build Your Business.”

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