Keller Media Blog



Dear Literary Agent,

I have written a book about relationships that I would like to get published.  I know that I need to build a platform, but I’m too overwhelmed by how much there is to do.  I don’t even know where to get started!  Why isn’t it good enough that I have a great book that will help people?


Frustrated Writer


Dear Frustrated Writer,

I hear you.  It would be so much simpler if just having a quality product was enough.  Back in the day, you could write your book and submit it to the publisher and know that it would be marketed without you needing to lift another finger.  For better or for worse, things have changed now.  The money that publishers make is not what it used to be.  Because they are making less money, they pay less when it comes to marketing and advertising.  Because they cannot market the in the way they may have in the past, they are depending on you to do some of that work for them.  Prove to them that you have a large number of people interacting with your content already, and they will be more likely to want to bring you on board.

Next, you need to figure out where your marketing strengths lie and then focus on that.  Are you great at writing short but informative blogs?  Start and maintain a blog, updating frequently.  Be a guest columnist on other blogs.  Are you a confident public speaker?  Start doing speaking engagements – send a press release to new stations and radio programs, apply to speak at conferences or meetings that could be connected to your work.  If you “have a face for radio” or get nervous and tongue-tied whenever the spotlight is put on you, choose another method.  Maybe you are a Facebook or Twitter whiz.  Test things out to find out what you do well and which way your audience prefers to communicate with you through.

It takes a lot of legwork, but you will get the hang of it, we’re sure of it!  If you need some help, feel free to check out our Success Accelerator product – it can help catapult you to platform glory.  Go here for details: Success Accelerator.

All the best to you on your book’s journey – you can do it!


Megan Close Zavala and the Team at Keller Media, Inc.


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